Case Study: How DGMark Agency Helped Allied Ispat Increase Sales and Brand Awareness

Introduction

In the competitive steel manufacturing industry, having a strong online presence is essential to generate leads, increase brand awareness, and boost sales. Allied Ispat Pvt. Ltd. (Malik Group of Companies), a reputed manufacturer and supplier of steel partitions, ceiling sections, and rolling shutter parts, was facing challenges in reaching a broader audience and converting online traffic into sales.

Understanding the need for a comprehensive digital transformation, DGMark Agency developed a strategic approach to enhance its online presence, implement effective SEO strategies, and leverage social media marketing to drive growth.

Challenges Faced by Allied Ispat

Before collaborating with DGMark Agency, Allied Ispat encountered several challenges:

• Limited Online Visibility: The company had no significant digital presence, making it difficult for potential customers to find them online.
• Low Website Traffic: Their website was not ranking for important industry-related keywords, affecting organic traffic.
• Lack of Brand Awareness: Despite being a recognized name in the steel industry, their online branding efforts were minimal.
• No Social Media Engagement: Allied Ispat had no structured approach to social media marketing, limiting its customer engagement.

DGMark Agency’s Approach

To address these challenges, DGMark Agency developed a comprehensive digital marketing strategy focusing on the following key areas:

Step 1: Building a Strong Digital Foundation

1. Website Development & Optimization:
   • Designed and developed a mobile-friendly, SEO-optimized website for Allied Ispat to ensure seamless user experience.
   • Integrated fast loading speed, mobile responsiveness, and easy navigation to enhance engagement.
   • Added high-quality images and videos to showcase their products effectively.
2. Google My Business (GMB) Optimization:
   • Created and optimized Allied Ispat’s Google My Business profile to enhance local search visibility.
   • Added accurate business details, services, product images, and customer reviews to build credibility.
3. Social Media Presence:
   • Established and optimized Allied Ispat’s social media pages on platforms like Facebook, Instagram, LinkedIn, and Twitter.
   • Designed and posted engaging content, including product features, industry updates, and customer testimonials.

Step 2: Implementing SEO Strategies

1. Keyword Research & Optimization:
   • Conducted in-depth keyword research to target industry-specific search terms.
   • Optimized website content for high-ranking keywords.
2. On-Page SEO Improvements:
   • Optimized meta titles, descriptions, and headers with strategic keywords.
   • Improved internal linking and structured data markup for better crawling and indexing by search engines.
3. Content Marketing:
   • Created SEO-friendly blog posts addressing industry pain points and solutions.
   • Published informative articles, case studies, and guides to establish Allied Ispat as an industry authority.
4. Technical SEO Enhancements:
   • Enhanced website speed and performance.
   • Implemented an SSL certificate for website security and credibility.

Step 3: Social Media Marketing Strategy

1. Social Media Engagement:
   • Developed a consistent content calendar for regular posting.
   • Engaged with followers through polls, Q&A sessions, and product showcases.
2. Brand Awareness Campaigns:
   • Created industry-relevant content to position Allied Ispat as an authority in the steel industry.
   • Increased brand reach through hashtags, collaborations, and influencer partnerships.

Results & Achievements

After implementing DGMark Agency’s tailored digital marketing strategy, Allied Ispat witnessed remarkable improvements in its online presence and business performance:

• Improved Search Rankings: Allied Ispat’s website started ranking on the first page of Google for crucial industry-related keywords.
• Increased Website Traffic: Organic website traffic surged by over 150% within six months.
• Enhanced Social Media Engagement: Social media followers and interactions doubled, leading to better brand awareness.
• Successful Expansion into the UAE Market: Based on the success in India, Allied Ispat expanded into the UAE market, for which DGMark Agency also developed their new website.

Conclusion

DGMark Agency’s strategic digital marketing solutions transformed Allied Ispat’s online presence and significantly boosted brand awareness. By leveraging SEO and social media marketing, we positioned Allied Ispat as a top player in the steel manufacturing industry.

If you’re looking to enhance your brand visibility and sales, partner with DGMark Agency. Contact uAllied Ispat India: Your Trusted Trading Coil Manufacturer s today and let’s take your business to new heights!

For more details about DGmark Agency and their services,

 Mumbai Office Address:
22, Ground Floor, Harmony Mall, New Link Rd, near DGmark Institute, Sejal Park, Colony No 1, Bhagat Singh II, Goregaon West, Mumbai, Maharashtra 400104
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 Andheri Office Address:
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 Phone Number: 081045 95960
 Website: https://dgmarkagency.com/